Jean Genies

Are you a denim dude?

Jean Genies

Half of the world's men are wearing a pair of jeans at any one time – which just goes to show how important this now everyday fabric has become. Published this month, Denim Dudes (Laurence King Publishing, £16.95) is a celebration of both the material itself and the 'men who shape, style, sell and design it'.
It's dense with real characters, many dressed in eccentric, quirky or conventionally ill-fitting combinations; there is humour – Swedish sales ambassador for Levi's, Elias Jubran, tells us his denim jacket has 'started to tear in the armpits because of the salty creases left by four years of Viking sweat'; and when you see musician Travis Cane's jeans – patched up and safety-pinned so extensively you wonder whether any of the original material has survived – you're left in no doubt just how much some guys come to love their favourite denims.

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