Win a limited edition Artisan stand mixer from KitchenAid

Win a fabulous KitchenAid Centenary Misty Blue Stand Mixer plus extras, worth £699.

Win a limited edition Artisan stand mixer from KitchenAid


We have a fabulous KitchenAid Centenary Misty Blue Stand Mixer with a heritage-inspired KitchenAid logo, retro trim band, unique hobnail titanium reinforced ceramic bowl and custom-powered hub cover, worth £699, to give away to one lucky reader.

Celebrating its 100th anniversary this year, KitchenAid's iconic stand mixer has been a hit with professional and home bakers since the first machines were produced in the early 20th century.

In 1908, Herbert Johnston, an engineer from Ohio, USA, watched a baker mix bread dough with a heavy iron spoon and decided there had to be a better way. He put his engineering skills to work to develop what became the first commercial mixer, and by 1919 the first household mixer, with the KitchenAid unique planetary action and famous curves, was ready for market. 'The story goes that during a product test, the wife of an employee exclaimed, "I don't care what you call it, it's the best kitchen aid I've ever had!" And the rest, as they say, is history,' says Helen Simpson, KitchenAid's UK and Ireland marketing manager.

The original KitchenAid stand mixer rolled off the assembly line at the rate of four a day, but by the late 1930s demand for the mixers was so great that the factory sold out before Christmas each year. In 1941, war intervened and the KitchenAid plant limited its production to focus on munitions, but regular manufacturing resumed in 1946, and to expand its production capabilities the company moved to Greenville, Ohio, where the KitchenAid stand mixer that we know and love today is still manufactured.

Helen says that the brand places a great deal of emphasis on research and development for product innovation to cater for fast-changing customer demands. 'Ensuring that the stand mixer remains as popular today as it was 100 years ago is no mean feat!' she laughs. 'But new launches that I'm particularly proud of include the 6.9-litre Bowl-Lift Stand Mixer and more recently the MINI Stand Mixer, which have both been phenomenal successes. The brilliance of KitchenAid is that no matter what your baking requirements are, there's a size and colour to suit everyone.'

And, of course, colour has been hugely important to the success of the brand in recent years. Although the original stand mixer was only available in white, in 1955 Sunny Yellow, Island Green, Petal Pink and Satin Chrome were introduced. Today the mixers are offered in the widest range of colours on the market.

'To celebrate 100 years of baking history, this year we've introduced a limited edition Artisan Stand Mixer in Misty Blue,' says Helen. She says it's tricky to name the best-selling shade as sales always spike when a new colour or limited edition goes on sale, but while the pastels sell well during the summer wedding season, the bright Empire Red and Candy Apple Red always remain consistently popular. As to her personal favourite, she admits the copper is 'pretty stunning'.

While a KitchenAid stand mixer is certainly an investment piece, the Culinary Hub makes it an all-in-one solution, with the option to add 15 time-saving attachments, including the new Sifter and Scale (hands-free automatic sifting and weighting), Spiralizer, Juicer, Food Processor, and the Ice-Cream Maker – which Helen says is the function that surprises people the most. 'You simply freeze the bowl, fix to the machine, pour in your favourite ingredients and watch the magic happen,' she explains. 'Of course, we're not prescriptive as to how people use their appliances and we love to get feedback on some pretty quirky tricks. One customer uses the pasta roller to prepare perfect icing sheets to cover her cakes, which is very clever!'

• For news of more exciting launches in the anniversary year, follow @kitchenaid_uk

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Competition terms and conditions

Competitions are only open to UK residents who are Vegetarian Living readers and/or visitors to the Vegetarian Living website unless otherwise stated. Competitions are not open to employees of Select Publisher Services (or members of their families), affiliated companies or those associated with these competitions. Prizes are as offered and are non-transferable, non-refundable, non-changeable. No cash alternatives are available. Only one entry is permitted per person and the editor's decision is final. Entries end midnight 14th March 2019 (unless otherwise stated) and entries received after the closing date of the promotion will not be considered. No responsibility is taken for entries lost or delayed, by way of post or technical errors including malfunctions via the website. The winner will be drawn at random and the editor's decision is final. No correspondence will be entered into. By entering, you confirm that we may make any use of your entry as we require, including publishing it on the magazine or website. The winner will be notified within 28 days of the closing date. Unless specified otherwise, if a prize remains unclaimed for six months it will not be awarded, provided reasonable attempts have been made to contact the winner using the contact details supplied.

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