Vegan on the go

Thursday 8th February 2018
Going into a high street retailer or café and picking up a ready-made snack or meal deal is a no-brainer for most of us – but what do you do as a vegan?

Vegan on the go

Going into a high street retailer or café and picking up a ready-made snack or meal deal is a no-brainer for most of us – but what do you do as a vegan? If you're new to plant-based eating it's especially difficult to navigate the convenience food
aisles and a new survey by the Vegan Society reveals that 91 per cent of vegans
sometimes struggle to find 'grab and go' food options. While food choices for vegans have dramatically improved over the last few years, the survey, which involved 2,500 vegans in the UK , suggests there is still room for improvement.
The Vegan Society's Vegan on the Go campaign aims to raise awareness of the
growing demand for vegan options and to highlight to businesses that veganism is a market trend that's here to stay. Elena Orde, communications officer at the Vegan Society, says: 'We've seen some fantastic strides forward in terms of new, affordable vegan products in supermarkets and restaurants, but we want to make it even easier for people to go vegan and stay vegan. Offering vegan food options makes clear commercial sense – businesses are opening the potential market up to not only half a million vegans in Britain, but also to a million more vegetarians, the huge number of meat and dairy reducers, the lactoseintolerant, the health-conscious and others who simply enjoy vegan food from time to time. Sometimes all it takes is removing a small amount of dairy or egg to create a lovely vegan dish, which can really widen food retailers' appeal.'
Chain restaurants like Zizzi, Wagamama and Wetherspoons all have dedicated vegan menus, while coffee shops such as Prêt à Manger, Starbucks and Caffè Nero are offering more and more animal-free products. If you discover cafés, restaurants and shops offering great vegan options, why not shout about it! The Vegan Society is urging customers to share good practice with them and also to ask retailers for more vegan options where they are lacking.
• Find out more at www.vegansociety.com/veganonthego.

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