Vegan Goals

Thursday 3rd August 2017
Eco-friendly football club receives vegan trademark

Vegan Goals

Forest Green Rovers (FGR) has officially become the world's first vegan football club, after its plant-based menu was awarded the vegan trademark. It's a double celebration for the Gloucestershire club, which received the trademark from the Vegan Society just days after winning promotion to the Football League for the first time in its 128-year history with a 3–1 win over Tranmere Rovers at Wembley.
The vegan trademark is an internationally recognised mark that demonstrates products and dishes have met the standards to be suitable for vegans. FGR removed all meat and dairy products from its match-day menu back in 2015, so rather than the traditional football food of meat pies and chips, the menu features veggie burgers, fajitas, and the Q-Pie, a vegan pie created with Quorn ingredients; even the beer and cider on sale at FGR is vegan.
Dale Vince, FGR's chairman, says: 'Living on a diet of plants, instead of animals, is one of the most important changes anybody can make. It's not just for the sake of the environment, the health benefits, or to reduce animal suffering – but from performance perspective, as we're showing with FGR. Plant-based diets are increasingly the choice of elite athletes the world over and soon, we hope, sports fans too.'
According to the Vegan Society, there are now well over 500,000 vegans in Britain – a 360 per cent increase in the last decade. Vegan food has subsequently seen a sharp rise, with a 1,500 per cent increase in sales in just one year.
George Gill, chief executive at the Vegan Society, says: 'We are very pleased to register Forest Green Rovers' fantastic vegan dishes with our trademark, which will show many football fans how delicious plant-based food is. The team are a prime example of how ethics and concern for the environment can go along with looking after your health and playing sports. More and more sportspeople are eating a vegan diet because of its health benefits and finding that it improves their athletic performance.'
The vegan menu at FGR is the latest in a long line of sustainability measures at the club, which include the installation of solar panels, an organic pitch, and a solar-powered robot lawnmower.

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