Very British Snacks

Thursday 8th September 2016
Founded by a team of keen foodies who all had a wealth of experience in the food industry, the Ten Acre brand emerged from a shared passion for gourmet cuisine and a desire to launch a snack product that would be a little bit special.

Very British Snacks

Founded by a team of keen foodies who all had a wealth of experience in the food industry, the Ten Acre brand emerged from a shared passion for gourmet cuisine and a desire to launch a snack product that would be a little bit special. 'Our previous experiences have taught us to do what you love!' reveal Tony Goodman and Jimmy Attias, founders of the Ten Acre brand. 'We, and all of the team at Ten Acre, are great fanatics of our crisps and popcorn and we hope that comes through in every morsel.'
Starting with a range of crisps, the team thoroughly enjoyed the recipe testing process, and developed a unique 'story' behind each flavour – you can find the stories on the Ten Acre website, including 'The Amazing Adventures of Salt and Vinegar' and 'The Story of When the Cheese Met the Onion'. 'Each flavour is like a good story, it told itself to us and unravelled in its own time. We crunched through many iterations until we were satisfied each flavour was right.'
After going on to launch a range of popcorn, also with exciting flavours with distinctive names such as Cousin Maisie's Fennel & Lemon and Lucia Popperley's Cappuccino, the brand has succeeded in a crowded snack market by sticking to simple, high quality ingredients and remaining a very British brand ­– with all products made in the UK. 'We've been lucky to receive high praise from everyone that's tried Ten Acre snacks. We've also been recognised by our industry, having received the Great Taste Award for many of our flavours, as well as other awards, most recently the INN' Awards first prize for food innovation.'
With Ten Acre's entire production line not only vegetarian but also gluten-free, MSG-free, Vegan Society approved and halal and kosher certified, these are snacks for everyone to enjoy – and even 'meaty' crisp flavours such as 'How Chicken Soup Saved the Day' and 'Pastrami in the Rye' are suitable for veggies and vegans to enjoy.
'The business has grown considerably in the last two years and a year ago we launched ourselves in the export markets too, flying the flag for Great British food. But back at HQ, our company Yumsh Snacks is launching a new brand of popcorn later this year, although the details are still under wraps. However, we're also working on new Ten Acre products that we hope will be launched by the end of the year.'

Discover the full Ten Acre range at www.tenacrecrisps.co.uk.

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