Veggie family life

Wednesday 27th July 2016
Tammy Fry Kelly is a lifelong vegetarian, marketing director for Fry's Family Foods and all-round super-mum.

Veggie family life

As the daughter of Debbie and Wally Fry, Tammy inspired the creation of the family business. After refusing to eat meat as a child, her parents set about making homemade protein alternatives – which evolved into a new business venture, Fry's Family Foods.
But Tammy admits it was challenging to be veggie at a time when it wasn't a mainstream lifestyle. 'I think the toughest time was my teen years. Vegetarianism was still a foreign concept at the time in South Africa where we live and I often found myself trying to defend my food choices. However, having said that, being the strongest athlete in the school helped enormously. It showed that you don't need to eat animal products to live a healthy and active lifestyle.'
Now the mother of two sons, Josh and Kai, Tammy is raising her own vegetarian family with her husband Richard, and says she believes most children have an empathy for animal welfare. 'Children have a natural tendency to avoid eating animals once they know what it is. Most children do not make the connection that bacon is pig or drumstick is chicken – if they know this when they try the meat for the first time, they tend to avoid it (although this doesn't work once they have been eating the meat for years),' she says.
As a working mum, Tammy understands the need to get nutritious food on the table quickly, and says the Fry's products were all created with busy families in mind. 'I'm not that great at planning meals ahead, but I always have a Bolognese made with Fry's mince and a veggie soup in the freezer for those days when I just cannot summon the creative juices and time to make something.'
Luckily, Tammy says she's rarely had to deal with fussy eating as her two boys eat almost anything. 'I tend to make sure that they finish whatever is on their plate before I give them anything else,' she says. 'Star charts also work wonders for my kids. If they complete the chart they get an experience, like going to the skate-park or waterpark.'
Look out for new innovations in the Fry's range, which include gluten-free products and ingredients such as quinoa, flax and chia. 'All of the products we launch are developed in our home kitchen,' says Tammy. 'And our kitchen is the heart of our home!'

Find out more about Fry's products at www.frysvegetarian.co.uk.

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